| Welcome to 360 Consult!
I’m Andrey Obuhovich, founder and CEO of 360 Business Consult. My motivation for starting this company comes from the market demands and my personal interest in creating:
We work with competent and experienced partners and will be happy to help you and your business in solving various busness problems! Respectfully, Andrey Obuhovich |
| Welcome to 360 Consult!
I’m Andrey Obuhovich, founder and CEO of 360 Business Consult. My motivation for starting this company comes from the market demands and my personal interest in creating:
We work with competent and experienced partners and will be happy to help you and your business in solving various busness problems! Respectfully, Andrey Obuhovich |
My expertise
I bring eighteen years of extensive managerial experience in the Sports, Retail, and eCommerce
industries. My experience has been formed by a series of roles in Marketing, Sports Marketing, and Financial Planning, with emphasis on business development strategy targeted towards the CIS markets.
I value a proactive attitude in all areas of life, and I carry this attitude throughout my work
process. I'm also a big fan of sports and physically active lifestyle.
industries. My experience has been formed by a series of roles in Marketing, Sports Marketing, and Financial Planning, with emphasis on business development strategy targeted towards the CIS markets.
I value a proactive attitude in all areas of life, and I carry this attitude throughout my work
process. I'm also a big fan of sports and physically active lifestyle.
Retail
(Store Director, Territory Manager, Regional Director, Country Sales Director)
- 10+ years of experience in Retail and Wholesale business online / offline
- Experience in opening, managing and developing 200+ points of sales in various regions
- Management of teams of 2000+ employees
Human Resources
(Business trainer, HR partner)
- Experience in creating Unified training systems and service standards for 10,000+ employees
- Coaching and management consulting (over 300 sessions)
Brand Management
(Senior Director of Marketing adidas, Vice President / CEO of Reebok)
- Achievement of the planned Marketing and Financial indicators of the Brand
- Building a Marketing Strategy for projects such as FIFA Confederation Cup 2017 and FIFA World Cup 2018 (as a part of the adidas Brand)
- Changing the strategy and positioning of the Reebok brand in the CIS countries
About 360 Consult
360 Consult is an association of professionals with expertise and years of experience in a wide range of business areas.
We tailor our process to your individual problem. As a result, we build the most effective
project teams and optimize the cost of services to make our expertise more accessible to
customers. We do not just offer a set of stylish yet expensive slides. Instead, we dig deep and
find ways to solve your problems, we rely on practical experience and prepare to adapt to a
changing business environment.
We tailor our process to your individual problem. As a result, we build the most effective
project teams and optimize the cost of services to make our expertise more accessible to
customers. We do not just offer a set of stylish yet expensive slides. Instead, we dig deep and
find ways to solve your problems, we rely on practical experience and prepare to adapt to a
changing business environment.
Our Services
Thanks to our partnerships with experts in different areas of Business Management, we offer a wide range of services for potential interaction.
Strategy/planning
- Analysis of the existing plan and strategy and identification of growth and development zones.
- Strategy change to meet specific business needs.
- Formation of short, medium and long-term plans for the development of a brand or organization.
- Formation of a strategic development plan.
Retail
- Determining focus areas when launching sales.
- Assistance in defining and creating a system of KPIs to achieve financial goals.
- Support in optimization of rental rates on the side of the tenant. Legal support of lease transactions.
- Analysis and plan for the development of the Brand / Organization in the Retail segment, taking into account the goals and the objectives of the organization, as well as the characteristics of the product.
- Segmentation of regions of the country / cities / trading floors / shopping centers to improve the efficiency of the plan and make a profit.
- Retail marketing. Creation of a calendar / series / one-time activities to improve network performance indicators. Support in creating the necessary format for decorating chain stores with materials to achieve performance indicators through the impact on retail KPIs.
- Formatting retail points of sale. Architectural standards, design and construction issues, trade equipment.
- Determination of the required store format (area, positions in shopping centers, design) to improve operational efficiency and achieve financial goals.
- Merchandising and product presentation management. Creation of visual merchandising standards based on the specific characteristics / needs of the organization or product.
- Analysis of the personnel service model. Changing existing and creating new service standards. Offline and online training of retail staff.
Commerce and Legal
- Creation of a development strategy.
- Negotiation of the most favorable commercial terms.
- Location assessment.
- Opening of new stores.
- Store portfolio management.
- Optimization of rental costs.
- Negotiation consultations.
- Legal support of transactions: approval, signing and renewal of a lease agreement.
- Drafting of contracts: supply, provision of services, agency, licensing, forwarding.
- Checking counterparties, protecting company assets.
- Approval and signing of franchise agreements.
- Registration of companies and development of internal regulatory documents.
- Legal audit of the company.
Human Resources
- Management coaching and consulting.
- Analysis of the current standards of the corporate culture of the organization.
- Support in changing the existing and creating a new model of corporate culture / model of corporate values and competencies.
- Analysis of existing and creation of new competency models for effective search for new and development of existing personnel.
- Support in building a search and recruitment system.
- Analysis of existing and support in the creation of new motivation schemes for personnel of various levels (including retail staff).
- Support in creating a scheme for regular work of HR partnerships within the organization.
- Creation of personnel training and development systems to increase the level of competence of the existing staff and training of a personnel reserve.
- Creation of a system of Assessment Centers within the organization to improve the efficiency of personnel management and the level of training of personnel in the framework of horizontal and vertical development.
- Conducting Assessment Centers for company personnel with post support.
Marketing
- Analysis of an existing, change or creation of a new marketing plan for the development of a Brand or a Product.
- Analysis of the existing, change or creation of a new PR plan of the organization, based on the key goals and objectives.
- Analysis, modification or creation of a KPIs system for effective budget management.
- Global / Local marketing planning. Advising on the effective implementation of a global marketing plan at the local market level.
- Digital Marketing and assistance in identifying the most effective tools for brand promotion.
- Social Media Marketing planning.
- Assistance in identifying and selecting representatives and ambassadors of a Brand or a product, based on information about the main objectives, target audience, business and product specifics and the expected result.
- CRM. Analysis of the existing system to identify growth zones, formulation of proposals for change and efficiency improvement.
- Creation of brand identity, as well as branding of events and marketing campaigns.
- Creation of visual materials for social networks, advertising in print and on TV, complex design of static and animated materials for internal and external communications of the company.
- Content marketing, copywriting and editing in Russian and English.
Product and Buying
- Analysis of the existing plan or strategy for the purchase of products and the formation of assortment planning in order to find and highlight growth areas.
- Change / formation of a new assortment plan / strategy.
- Define or implement a KPIs system to improve the efficiency of product procurement and assortment management.
- Assistance in the formation of a plan to achieve the budget for the purchase of the product.
- Creation of a plan, strategy for assortment distribution, depending on the Brand / product / distribution channel.
- Creation of an assortment matrix at the Brand / product / distribution channel level.
- Support in the formation of the organization's pricing policy depending on the financial plan for the brand / product / distribution channel margin.
- Creation of full-price, SALE of seasonal calendars and product activations.
Sport Marketing
- Analysis of an existing, change or creation of a new marketing plan for the development of a sports brand or product.
- Using effective tools for promoting a sports brand online / offline.
- Leveraging extensive experience and networking among sports federations, professional athletes, professional sports clubs and organizations.
- Formation of sponsorship and partner integrations.
- Creation of investment cases to attract sponsors and partners in the field of professional and amateur sports.
- Preparation for negotiations.
- Analysis, change or creation of a system of KPIs for the direction of sports marketing to achieve the objectives of the organization.
Administrative Services
1. Establishment of effective administrative processes
2. Additional profit opportunities in operational processes
3. Launch of an Eco-brand
4. Development of corporate catering infrastructure
5. Space transformation (design, branding, and remodeling)
- We will show you the real picture of how administrative processes work now and will help you build effective service processes.
- We will show you how to free up to 40% of your time for other projects
- Full report with analysis of current problems;
- New algorithms for efficient management of administrative processes
- Action plan to achieve new process building
- Starting a new process
- Post-launch support for 1 month
2. Additional profit opportunities in operational processes
- We will show you the real picture of how to start not only spending but also making money on services and space.
- We will create an effective model for your business
- Stop optimizing your budget, learn to make money
- Additional income options for operating systems up to 40%
- Increasing company awareness
- Attracting potential candidates and clients
- Efficient business service infrastructure to scale
- Social vector of the project
- Collaboration and community opportunities
3. Launch of an Eco-brand
- SWOT analysis of processes
- Determination of the unique approach of your company within the Sustainability frame
- Sustainability branding
- Conscious consumption
- Improving the company's image and PR - reasons to be published in the media
- Elevating the level of corporate social responsibility
- Increasing employee eNPS and brand loyalty
- Participation in prestigious Eco - events
- Attracting potential candidates
- Collaboration and community opportunities
4. Development of corporate catering infrastructure
- How to switch from monetary compensation to electronic
- How to set the amount of power compensation
- How to develop food infrastructure
- Variations of food outlets (canteen, office restaurant, coffee point, fitness bar, culinary studio, etc.)
- Building from scratch and maintaining
- Savings on balances - 25%
- Savings on contributions - 17%
- Purposeful use of money, caring for employees
- Increase employee loyalty and employer brand
- eNPS quality not less than 90%
- Attracting potential candidates
5. Space transformation (design, branding, and remodeling)
- Determination of the uniqueness of the company in space
- Design project creation
- Creation of image spaces
- Reconstruction of spaces "turnkey"
- Layout development and branding from premises to social media
- Will make an impersonal space unique and recognizable
- Increasing employee eNPS and brand loyalty
- Improving the company's image and PR - reasons in the media
- Attracting potential candidates and clients
Interaction Plan
In cooperation with each client, we adhere to the "360-degree" principle:
● careful all-round analysis of the problem;
● personalized approach to all the wishes and tasks of the client for the most comfortable and simple interaction;
● extensive expertise, as well as fast, affordable, and effective cooperation due to a team of professionals uniquely selected for each project.
● careful all-round analysis of the problem;
● personalized approach to all the wishes and tasks of the client for the most comfortable and simple interaction;
● extensive expertise, as well as fast, affordable, and effective cooperation due to a team of professionals uniquely selected for each project.
We value comfort and ease of interaction with the client
1
From the first meeting with the client
A client contacts us by phone or by email, and we make an appointment where we discuss the details of the task and approve the amount of possible support from 360 Consult, as well as a comfortable format of interaction.
2
To working together to solve a problem
360 Consult analyzes the client's request, forms a project team, sets up deadlines and price range, as well as creates an introductory presentation with a work plan, after which the 360 Consult project team meets with the client again to discuss the final plan.
3
And achieving business targets
360 Consult in collaboration with the client implement the project, and then analyze the results and agree on a possible post-support.
Our clients
Our partners
Our partners are experts in various business areas: Strategic Planning, Retail and Wholesales, Marketing (all areas, as well as sports marketing), Personnel Management, Procurement and Merchandising, Real Estate and Legal Support.
The Most Retail Consulting
Real Estate and Legal Professionals with unique and multifaceted experience working with adidas, Reebok, Tommy Hilfiger, Calvin Klein, and other well-known brands.
ONE STORY
The ONE STORY Ecosystem brings together the best experts from key functional areas in the Retail and Consumer Products industries, and a set of technology solutions that can quickly and efficiently improve your business.
Academy of Service
Academy of Service transforms administrative services by offering the best solutions for creating, filling and managing production complexes, offices, warehouses and other business-critical spaces.
Social Animals
Social Animals is a full-cycle creative agency whose main focus is building strong brands from scratch. The agency team and partners are experts with experience in successful brands: Adidas, Reebok, Schneider Electric, Tesla, Tinkoff Bank, MegaFon, Lenovo, etc.
Contacts
You can call or e-mail us or simply leave your contact details in the form below, and we'll get in touch with you.
+7 931 366-46-60
info@360consult.ru
info@360consult.ru
Russia, Moscow
Monday to Friday: 09:00 a.m. - 06:00 p.m.
Monday to Friday: 09:00 a.m. - 06:00 p.m.